Be.Alternative

SHC was conceived back in 2013 by two bikers who needed kit that would cope under extreme conditions of the road, yet still look as great as the bikes themselves. SHC apparel was born. 


Setting up ‘production’ in a restored slaughter house, they began to make small quantities of quality kit and sell them to their biking friends. The money raised paid for road trips to far flung spots in the UK and abroad… where the pair sold more kit to fund their storm chasing escapades.


The simplicity and rugged nature of the gear made it suitable for crossing over into other action sports such as windsurfing, snowboarding, skateboarding, and mountain biking. First and foremost a functional performance product, the clothing became a success and a full version of SHC Apparel was born.Before long, SHC started to make various lines. Aimed at discerning petrol head community/enthusiasts, they are top quality, functional and look great on the body. These lines being enjoyed are quickly becoming a phenomenal success, and SHC are now growing its brand name.

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SHC is currently working with selected outfitters and stockists .Each item is based on a strict limited edition basis.

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Made by SHC.2018.COPYRIGHT.